2/18/2024 0 Comments Vibe check hands transparent![]() ![]() We’re talking about music festivals, sporting events, cultural happenings, family-oriented festivities, and more. We were finally going to find out if our hunches were on point.įirst, we made a list of all relevant summer events happening in our neighborhood. This was going to be our big rubber-meets-the-road moment. On paper, Njamito seemed to be the ideal solution for active urbanites in their late 20s to early 40s, with a slight majority of them being women. Of course, we did our homework way before we got to this point by conducting a series of sensory tests, focus groups, and market analyses. The QR questionnaire seemed like the perfect tool to do just that. ![]() Now obviously, the first thing we wanted to see is how people would react to how Njamito looks, feels, and tastes, but we also wanted to check if Njamito will tickle the fancy of certain types of people we wanted to reach. That’s why we came up with the idea of turning the existing traceability QR code on our bottles into a short questionnaire which could potentially give us some valuable insights. When you work in a data-driven company where everything has to be measured, quantified, and analyzed you don’t just hand stuff out and determine if it’s a success by gauging peoples’ facial expressions. You can withdraw your consent at any time, more info here. By submitting your email, you consent to subscribe to our e-newsletter to receive the latest LoginEKO updates.
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